eMinutes Exclusive: Q&A with Seth Godin

Seth Godin is one of my heroes. I’ve been reading his blog daily for about 18 months. I keep an old school notebook of my favorite blog posts. This is why I was so EXCITED when Seth agreed to do a little Q&A for the eMinutes blog.  To learn why I am dribbling out our Q&A with Seth Godin, read Dripping and Syncing the Buzz

Jeff Unger: One of my favorite blog posts you have ever written was called “Beyond Showing Up“.  How does an entrepreneur design a hiring process to find employees who get that their job “is to surprise and delight and to change the agenda”?

Seth Godin: I think hiring is an old-school practice. In my experience, you’re better off working with freelancers and other informal arrangements and then bringing people on AFTER you see how world-changing they are.

Read Parts One and Two of our Exclusive Q&A with Seth Godin.