eMinutes Exclusive: Q&A with Seth Godin

Seth Godin is one of my heroes. I’ve been reading his blog daily for about 18 months. I keep an old school notebook of my favorite blog posts. This is why I was so EXCITED when Seth agreed to do a little Q&A for the eMinutes blog.  To learn why I am dribbling out our Q&A with Seth Godin, read Dripping and Syncing the Buzz

Jeff Unger: A lot of our clients are bootstrapped, first-time entrepreneurs.  What’s the first marketing step for a first-time entrepreneur?

Seth Godin:

First, decide if you’re an entrepreneur or a freelancer.

Then, decide which audience you’re seeking to delight and earn trust and loyalty from.

Then, get really clear about the role money plays. Why would someone invest? Do you need it? How much do you want back? How soon?

You can find my take on most of this in the ebook I now give away. Google “The Bootstrapper’s Bible”.