eMinutes Exclusive: Q&A with Seth Godin

Seth Godin is one of my heroes. I’ve been reading his blog daily for about 18 months. I keep an old school notebook of my favorite blog posts. This is why I was so EXCITED when Seth agreed to do a little Q&A for the eMinutes blog.  To learn why I am dribbling out our Q&A with Seth Godin, read Dripping and Syncing the Buzz

Jeff Unger: You’ve defined a company’s brand as the “expectations based on the promises that you make and keep or don’t keep”.  Do you suggest that bootstrapped entrepreneurs who are just starting out keep expectations low initially to ensure that they can deliver on the promises of their brand?

Seth Godin: No, I suggest they create really high expectations… and exceed them.

Read Part One of our Exclusive Q&A with Seth Godin: Part One